Résumé

EXPERIENCE

Paid Search Consultant — Freelance, San Diego
December 2015 –  Present
· Custom Adwords campaign build for improved direct response metrics (phone calls, form fills)
· Custom website redesign, tailored to client needs
· Increased organic rank by +3 positions for core keywords
· Profitable management of $10,000+ per month ad spends, lowered CPC, CPL, improved ROAS
· Build, test and launch geo-targeted Adwords campaigns for software company

Paid Media Manager — Ignite Visibility, ​San Diego
August 2014 – January 2015
· Built campaigns in: Adwords, Youtube Ads, Facebook Ads
· Reduced overall CPC and CPA, increased quality score
· Lead weekly client-facing conference calls, custom Analytics reporting
· Create and optimize new campaigns, including: Google Shopping, Remarketing and GDN
· Managed variety of clients with different budget constraints per month

PPC Manager —  iMatrix (Internet Brands), ​San Diego
March 2014 – August 2014
· Oversaw optimization across 80+ Adwords accounts
· Build scalable templates for each vertical, create new campaigns
· Build and launch PPC-specific landing pages within existing CMS
· Managed $80,000/month total in advertising budgets

SEO & Online Marketing Manager — GGW Brands, ​Los Angeles
October 2012 – February 2014
· In-house management of all SEO and Adwords accounts for 4 unique web properties
· Grew traffic by 25% via media buying, sponsored content
· Lead all online marketing efforts, including weekly Analytics reporting
· Custom content writing and social media management
· Assist with, and eventual management over all social media profiles

PPC & SEO Associate ​— Autofusion, ​San Diego
November 2010 – September 2012
· Generate and review Analytics reports with clients
· Create, launch and optimize new Adwords campaigns
· Daily management of 35+ accounts in Adwords & Bing
· Produce custom content and landing page tweaks

CERTIFICATIONS

· Google AdWords Certified
2012 – 2018 (Link)

· Google Analytics Certified
2015 – 2018 (Link)

· Bing Ads Accredited Professional
2017 – 2018 (Link)

 

EDUCATION

UC San Diego, ​La Jolla — B.A. in Economics & Philosophy
SEPTEMBER 2005 – JUNE 2010
Double minor in Law & Society, Political Science

 

Updated March 2017